We at WWRD United Kingdom, Ltd (‘WWRD’) are committed to protecting the privacy of customers and visitors who use our web sites. We have therefore created this policy statement (the "Policy") to explain the privacy practices and procedures pertaining to the UK/European/Middle Eastern/Asian versions of waterford.co.uk, wedgwood.co.uk, royaldoulton.co.uk and royalalbert.co.uk and are operated by WWRD United Kingdom, Ltd. (referred to as ‘WWRD Web Sites’)

We believe that you should know what information we collect from you, as well as understand how we use, disclose, and protect that information. We believe that you should be able to communicate with us easily to limit the disclosure of any of your personally identifiable information, where practicable, and to address any questions or concerns that you may have. We will not disclose information to unaffiliated third parties without your consent or as otherwise provided in this Policy.

WWRD will revise and update this Policy as WWRD changes its practices or adds new products or services or changes existing ones. You should refer back to this page for the latest information.

This Policy applies to WWRDs Web Sites, which are intended for the use of persons residing in the UK, Europe, The Middle East and Asia and for delivery of products and services within the UK, Europe, The Middle East and Asia. By using the WWRD Web Site, you are agreeing to the terms and conditions set forth in this Policy. For other terms and conditions that govern your use of this Site, please review our Terms and Conditions.

Information we collect

We collect a variety of personally identifiable information about users of our products and services in order to ensure an enjoyable and seamless on-line shopping experience. When we use the term "personally identifiable information," we mean information that is directly associated with, or could be used to identify, a specific person. Such information includes a name, address, telephone number, e-mail address, or information about activities directly linked to that person which would permit the physical or online contacting of that person.

Our definition of personally identifiable information does not include "aggregate information" – this is data we collect about a group or category of products, services, or customers and from which individual customer identities have been removed. Aggregate data-for example, a report that indicates that a certain number of our customers reside in a particular country or region in Europe, or a report on how many of our customers visited particular pages of one of the WWRD Web Sites - aids us in understanding trends and customer needs so that we can better consider new products and services or tailor existing products and services to customer preferences. WWRD may purchase aggregate data from unaffiliated third parties, or sell it to, or share it with, unaffiliated third parties.

Our definition of personally identifiable information also does not include your Internet protocol ("IP") address, unless you have registered with us in the "My Account" section of our site, in which case your IP address is linked to your personally identifiable information.

We collect the following types of personally identifiable information through our Web sites:

Information You Give Us: We collect information you give us-such as your name, billing address, delivery address, telephone number, email address, and/or credit card number-when you purchase a product, use a service, participate in a promotion, or register with us in the "My Account" section on the WWRD Web Sites. In some cases, such as gift and gift certificate purchases, we may collect information about someone other than you, including that person's name, delivery or mailing address, telephone number, and e-mail address.

Information We Collect Automatically: We automatically collect certain types of information whenever you interact with us. For example, when you visit a WWRD web Site, our systems automatically provide us with your IP address and tell us what type of web browser you use. This information may be linked to personally identifiable information if you have registered with us in the "My Account" section of a WWRD Web Site.

Information We Obtain from Other Sources: We may obtain information about you from outside sources and add it to, or combine it with, your personally identifiable information, including information such as:

• Credit information, which allows us to complete transactions for the purchase of WWRD products and services;
• Commercially available demographic and marketing information from third parties, which aids us in serving you and informing you of products and services that may be of interest to you; and
• Updated delivery and address information from our delivery agents and other sources, which permits us to maintain accurate records and better serve you.

We also purchase e-mail lists from third parties for advertising purposes, but only lists of individuals who have specifically allowed sale of their e-mail addresses for marketing purposes. If you have previously consented to participate in an e-mail advertising program, the information we receive may include your name, information on previous transactions, or any other personally identifiable information you have provided with that consent.

To see how we use, disclose, and protect the personally identifiable information that we collect, please review the rest of this Policy.

Network and Information Security

We maintain a variety of physical, electronic, and procedural safeguards to guard your personally identifiable information. Specifically, we use commercially accepted procedures and systems to protect against unauthorised access to our systems. We restrict access to your personally identifiable information to those employees and contractors-all of whom are covered by this Policy-who need to know that information to provide products or services to you, or otherwise assist you. We protect the security of your personally identifiable information during transmission via the WWRD web Site by using Secure Sockets Layer ("SSL") software, which is designed to encrypt information you input, so that no one else can read it as it is transmitted over the Internet. And we use an SSL connection to enable you to view, enter, and change the information in the "My Account" section securely on WWRD Web Sites.

You can take additional steps on your own to safeguard your personally identifiable information. For example, you should be sure to sign off when finished using a shared computer. And you should always log out of any web site, including a WWRD Web Site, after viewing personal account information, such as the "My Account" section of the WWRD Web Sites.

Please be advised that WWRD has no control over the security of other sites on the internet you might visit, interact with, or from which you might buy products or services.

Our use of Personally Identifiable Information

Our Internal Use: In general, we use personally identifiable information to serve our existing and prospective customers and to enhance and extend our customer relationships. By understanding how you use a WWRD Web Site, we are able to customise and personalise our interactions with you. More specifically:

We use personally identifiable information for billing purposes, to provide products or services or complete transactions you have requested, to anticipate and resolve problems with your products and services (including warranty-related activities), and to create and inform you of products or services from WWRD or others that better meet your needs.

WWRD uses e-mail and direct mail to inform you about products or services we think will interest you, if you created an online account with us or requested email communications. If you no longer wish to receive these types of communications you can edit your "My Account" settings or click here to unsubscribe.

While you may choose not to receive marketing information from us, you will continue to receive invoices, customer service-related notifications, and other similar information from us electronically or otherwise. You will also continue to receive communications directly related to each product or service you purchase, including warranty information.

Our Customer Surveys: Periodically, you may be able to participate in our surveys to help us improve our products and services. Any personally identifiable information that we may collect from you in a survey will ONLY be used internally by WWRD. Unless otherwise explained in the instructions for a particular customer survey, any personally identifiable information you provide to us for purposes of that survey will be used in accordance with this Policy.

Our Promotions: WWRD may sponsor or participate in contests, giveaways, or other promotions in which you may participate. Unless otherwise explained in the rules for a particular contest, giveaway, or other promotion, any personally identifiable information you provide to us for purposes of that contest, giveaway, or other promotion will be used in accordance with this Policy.

Third-Party Use: To understand when and how WWRD may disclose personally identifiable information to unaffiliated third parties, please read the Disclosure of Your Personally Identifiable Information section below.

Disclosure of your Personally Identifiable Information

Because information about our existing and prospective customers is one of our most important business assets, we seek to protect it and keep it confidential. We do not share personally identifiable information with unaffiliated third parties, nor do we sell it to third parties. We disclose personally identifiable information only as detailed below.

Your Consent: WWRD will not disclose personally identifiable information other than in accordance with this Policy. In general, that means that you must consent to the disclosure in advance. Depending on the product or service, we may obtain your consent in a number of ways, including:

• In writing
• Verbally
• Online, by clicking a button; or
• Through the use of a dialling string or buttons on a telephone handset.

For example, your consent to disclose personally identifiable information can be implied simply by the nature of your request, such as when you ask us to deliver a product to you using our delivery agent.

Disclosure to Unaffiliated Third Parties: In using the WWRD web Sites, you consent to our disclosure of personally identifiable information to unaffiliated third parties as follows: we share personally identifiable information with unaffiliated third parties ONLY as necessary to complete a transaction or perform a service that you have requested, or to perform data analysis services, or to support the technical operation and maintenance of the WWRD Web Sites. When the unaffiliated third party acts solely on our behalf - such as with a web site hosting company or a company providing data analysis services - WWRD requires that party to follow our privacy practices. WWRD DOES NOT SELL TO THIRD PARTIES ANY PERSONALLY IDENTIFIABLE INFORMATION ASSOCIATED WITH ITS CUSTOMERS THAT IS COLLECTED THROUGH OUR A WWRD WEB SITE.

Business Transfers: Information about our customers, including personally identifiable information, may be disclosed as part of any merger, acquisition, or sale of company assets. It may also be disclosed in the unlikely event of insolvency, bankruptcy, or receivership in which personally identifiable information would be transferred as one of the business assets of the company.

Protection of WWRD and others: We release personally identifiable information when we believe release is appropriate to do the following:

• To comply with the law (e.g., a lawful summons);
• To enforce or apply our agreements to sell products or services to you;
• To bill and collect for products and services; and/or
• To protect our rights or property.

Our use of "Cookies"

Please see our information regarding cookies in About Cookies, Cookies We Use and Managing Your Cookies.

Our use of Web Beacons

WWRD uses Web beacons on WWRD web Sites. A web beacon (sometimes called a "web bug" or "clear GIF") is a tiny graphic image (usually a 1-by-1 pixel) displayed in a web page, web-based document, or e-mail message, but it is usually invisible, as it is usually the same colour as the background of the web page, document, or e-mail message. When the user's web browser reads the HTML code for the web beacon to retrieve the image, it can along pass along the IP address of the user's computer, the time the web beacon was viewed and for how long, and the type of browser used. web beacons can also be linked to a user's cookies and any personally identifiable information that may be stored in them.

WWRD uses web beacons and may link a web beacon to customers' cookies. Web beacons allow us to provide you with a seamless experience on the WWRD Web Sites, ensuring that you are recognised as our customer when moving between different areas of the WWRD Web Sites. Web beacons also allow us to gather aggregate information, as described above in Information We Collect. WWRD does not use web beacons that link to personally identifiable information on unaffiliated third-party web sites. WWRD does not permit unaffiliated third parties to place web beacons in advertisements on WWRD Web Sites.

Banner Ads

We use a third-party service provider to serve ads on our behalf across the internet and sometimes on the WWRD Web Sites. They may collect anonymous information about your visits to the WWRD Web Sites, and your interaction with our products and services. They may also use information about your visits to this and other web sites to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major web sites. No personally identifiable information is collected or used in this process. They do not know the name, phone number, address, email address, or any personally identifying information about the user.

Checking "My Account" information for accuracy

You can review or change the information in the "My Account" section of the WWRD Web Sites by using the "Update Account" feature in that section, or by telephoning or writing to Customer Service. For Customer Service contact information, please see the Contacting Us section below. As noted in the Information We Collect About You section above, we may also use updated delivery and address information obtained from our delivery agents and other sources to update our records.

Our policy on contacting you

At WWRD, we will send e-mail messages to you only if you have specifically requested that we do so. We include an unsubscribe link in any advertisement we send to you by e-mail which you can use to request that we stop sending e-mail advertisements to you. If you have previously requested that we send you e-mail messages but you no longer wish to receive them, let us know by filling in our unsubscribe form, and we will remove your e-mail address from our database as soon as practicable.

In addition, if you do not have an existing relationship with WWRD and if you have registered your telephone number with the Telephone Preference Service, we will not make any sales calls to you.

Updating of our policy

WWRD will revise or update this Policy if our practices change, as we change existing products or services, add new products or services, or develop better ways to inform you of products we think will interest you. You should refer back to this page for the latest information and the effective date of any changes.

Contacting Us

If you have any questions, comments or concerns about this Policy, please write to us at:

WWRD United Kingdom, Ltd
Attn: Privacy Officer
WWRD UK
Wedgwood Drive
Barlaston
Stoke on Trent
ST12 9ER

WWRD is committed to the policies set forth in this Policy.

Effective Date: September 17th, 2013

WWRD United Kingdom, Ltd.